We very much appreciate our cooperation with BVB and are proud to work together even more closely," was the positive conclusion drawn by GLS marketing director Jascha Waffender.Īll newly sold Bundesliga shirts may be purchased with an optional GLS logo on the sleeve. "A sponsorship commitment of this magnitude represented uncharted territory for us, but the impressive results yielded in many areas surpassed our expectations. All BVB fans can already look forward to that." The first year of our partnership has been characterised by a good-natured cooperation and a range of projects that we also want to continue in the new season in order to breathe even more life than before into the partnership. In the first season, GLS already positioned itself as an active and committed partner via this strong media presence and numerous additional activations – including a TV commercial that garnered much attention and starred BVB players Gregor Kobel and Gio Reyna.Ĭarsten Cramer, the BVB Managing Director for Sales & Marketing, described the expansion of the partnership as follows: "We're excited to be intensifying our future cooperation with a partner that takes a bold and unconventional approach in its industry and is not just out to maintain the status quo.
GLS has particularly caught the eye in BVB's appearances in UEFA's European club competitions and the DFB-Pokal, with the logistics provider's new logo featuring on the senior team's shirt sleeves in the aforementioned competitions.
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In addition to that, the logo will also feature on the shirt sleeves of all the youth and junior teams plus the women's teams, whose senior team was promoted to the Bezirksliga in their debut season. Having worked together for a year, the partners are now taking the next step: GLS will have a presence on BVB's shirt sleeves in every match going forward.
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